Branded backpacks are the most durable and lasting promotional gifts. Backpacks suit any business or industry, and are useful for every target audience. Customers will wear your custom printed backpacks every day for school, work, or daily travel. Also known as rucksacks, bookbags, knapsacks, and more, backpacks are often useful for students and hikers. Many people prefer personalized backpacks over handbags because they are practical.